Switch Focus started with the realisation that changing your mindset is one of the most powerful things you can do.

We set the intention to do something different. What got us here is desire, passion and a willingness to learn. We’re obsessed with streetwear, of course, but more than that we care about what the clothes we choose mean, what they can do for us and the types of waves they make in the world.
 

Our brand was founded on a core commitment to sustainability. For us, it’s non-negotiable. Within five years, we’ll be carbon neutral, and in the meantime we take every opportunity to get closer to our goals through design innovation.